Welcome to My World at Greenvine Grove

Welcome to My World at Greenvine Grove

Candice Jeffers

Hey there, fashion lovers and eco-warriors! I’m Candice Mary, the heart and hustle behind Greenvine Grove. When I’m not decked out in scrubs saving lives as a critical care nurse, you can find me deep in my textbooks, progressing towards my Nurse Practitioner degree. But let’s talk about why we’re really here—fashion and, more importantly, sustainable fashion.

Turning Rejection into Innovation: The Story 

I've always been captivated by the allure of timeless fashion. Yet, it’s the pressing need for sustainable practices within this dazzling industry that truly ignited my passion. That’s why I founded Greenvine Grove in the Austin, TX area in 2023, with a mission to seamlessly marry style with sustainability.

What started as a passion project, born out of a desire to make a difference in the fashion industry, quickly evolved into a thriving venture. After being rejected by a famous fashion brand's wholesale line for selling "used" clothes, I decided to turn that rejection into my signature niche. At Greenvine Grove, I work to pioneer the seamless combination of "used" treasures with fashionable and notable new clothes.

Learning Curve Couture

Greenvine Grove isn’t just a clothing store; it’s a crusade for fashion that respects our planet. Our journey began with a simple yet powerful idea: to merge style with sustainability, proving that fashion can be both beautiful and responsible.

My path to sustainable fashion has been a learning experience, filled with challenges and discoveries. I'm continually educating myself about branding, sourcing sustainable clothing, and understanding textile practices that are eco-friendly. In full transparency, not all of my inventory is currently considered sustainable. However, I am committed to making progress and improving our practices as I learn more.

We prioritize transparency. We only ship items from the USA,  with the exception of our lingerie line, which is shipped from the UK. This approach helps reduce our carbon footprint and ensures faster delivery times for our customers.

Balancing my education with running Greenvine Grove and working full-time has been a significant part of my journey. As a graduate student, my studies are a priority, but they also fuel my passion for learning about sustainable textile practices. I am excited about the future and the opportunity to expand my knowledge and implement more eco-friendly practices in our store. 

Fashioning the Future Together

I see this blog as a dynamic dialogue where we can exchange ideas, learn together, and even teach one another. Whether you’re here to grab a style tip, share your insights, or simply enjoy our fashion feats—your involvement is what will make this community thrive. This journey isn’t one I can take alone.

Let’s connect! Have you faced challenges with sustainable fashion? How do you integrate eco-friendly practices into your lifestyle? Share your thoughts in the comments below or connect with us on social media.

Thank you for stepping into Greenvine Grove, where fashion meets the future. Let’s dress up and sustainably down, one fabulous outfit at a time!

 

❤️

CMJ

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.